Social Media Marketing

Social media marketing, or SMM, is a type of internet or digital marketing that involves creating and sharing content on social media networks or social Media Platforms in order to gather a huge audience,  achieve your marketing segment and capturing branding goals.

SMM includes paid types of advertisement:-

Whether the platform is FacebookTwitterLinkedIn or even TikTok. Basically all paid advertisement is classified into mainly 3 types i.e Awareness campaign, Consideration Campaign, and Conversion Campaign.

  • Awareness Campaign :- This type of campaign used to boost brand value and brand engagement among the target-able audience and potential customer.  It can contain a brand awareness campaign or Reach Campaign
  • Consideration Campaign :- It is the type of campaign which is mostly used to increase the two-way communication with our potential customer and targetable audience. It is mainly used for leads generation. I can contain a traffic generation campaign, Engagement campaign, lead generation campaign, etc.
  • Conversion Campaign :- These type of campaign which is generally used to hike the level of sale directly. It may contain a conversion campaign, catalog sale campaign and store traffic campaign.
  • Conversion Campaign :- These type of campaign which is generally used to hike the level of sale directly. It may contain a conversion campaign, catalog sale campaign and store traffic campaign.

How to create a social media strategy

1. Set Relevant and Realistic Goals

First of all, we need to figure out what we really want. Nowadays most of the digital marketer is facing one most common problems i.e they never set relevant and realistic SMM goals. And this carelessness directly impacts the pocket of the business owner and trust me this is more than the worst for an advertiser or digital marketer.

Without any second thought, our social media marketing goals need to S.M.A.R.T (Specific,Measurable,Attainable, Relevant and Time-bound) and fit into your business planning.

We can set our goal for :-

  • Increase brand awareness.
  • Generate leads and sales.
  • Grow your brand’s audience.
  • Increase community engagement.
  • Increase web traffic.

2. Research your target audience

Making assumptions is a dangerous strategy for any marketers, Advertiser or digital marketing manager. So it is extremely mandatory to Learn everything about our targetable audience.

Before starting any ad we must know who our audience is —and who is our ideal customer—is and what they really want to see what type of content they will like, comment on, and share.
This strategy will definitely help us to turn social media audience into buyers for your product / service

3. Track Audience

Our social media strategy should be data-driven. because without the data metrics we can’t calculate our growth and downfall and trust me this matter a lot for our next ad and next campaign.
Digital Marketer should keep their eye on the graph and stats of these topics:-

  • Reach. It is the stats or the number of unique users who saw your ads or post.
  • Clicks. It is the number of clicks on your content, brand name or logo.
  • Engagement. The total number of interactions divided by the number of impressions.

4. Research the competition

Learning from others doesn’t make you creep or small. In fact, it can help to save lots and lots of your time and money. As our competitors are already using social media marketing and we can learn from them. We can do or Conduct a competitive analysis.

A competitive analysis allows you to understand who your real competition is and what they’re doing in reality. It will help you set social media marketing targets easily and effortlessly. This analysis will also help you spot opportunities. Moreover, it will save a huge cost and time.