Businesses I served for:-

All Smiles

Inscribe Genetics

 

Smile Plus

 

Gulia Implant Center

 

Muskan Dental

 

My Strategies

Step-1

Understand your new target audience

Every Patient has different problems and different mindsets. They don’t want to try a new doctor for their own treatment (due to lack of trust) in fact they used to believe in the reviews of the other.
So before targeting a new audience, we need to work on our own reputation and views of people about us.

Step-2

Design website for the patients

Most of the doctors out there used to create the website as per their own views, own level of knowledge not as per the views of the layman. This may sometime confuse the patient with a lack of understanding about medical science and medical jargon words.

This practice is completely wrong because most of the audience visit our website first before visiting our clinic

Step- 3

Competitive Analysis

Our competitor is like a mentor for us. So we don’t have to feel jealous of them., Infact, we need to gather more and more information about there tactics and strategies they are using to capturing more patients.
These data and information will help you to create Digital Marketing plan for your hospital or clinic. And these plans will help you to save your money ( which can we get waste in unplanned paid campaign )

Step- 4

Invest in healthcare SEO (specifically local SEO)

Local SEO AKA Google My Business plays a vital role in organic promotion, branding and capturing the local audience near our hospital or clinic.

The best part about local SEO is that it helps us to get certified and genuine reviews from the patients

Step- 5

Invest in paid ads

In today’s competitive world organic promotion is not enough to capture or gather a large number of audiences to visit our clinic or hospital.

That’s why we need more and more business leads and footfall on our clinic which is possible with the help of paid promotion.

Step- 6

Use Re-marketing as a productive tool

Remarketing is a brilliant way to connect with visitors or user to your website who may not have made an immediate action, decision, purchase or enquiry. It allows you to position targeted ads in front of a defined targetable audience that had previously visited your website – as they browse elsewhere around the internet.

Step- 7

Create videos to connect with patients

Video Information plays a vital role in generating high trust level among the patient. Before visiting or consulting with the doctor the paitent mostly seach on internet about there symptoms and cure.

Step- 8

Increase patient reviews

No one is this world buy product or service without thinking of the benefits and need of the products and services. So we have to promote the benefits of product before promoting its physically.

Step- 9

Establish an email and whatsapp marketing plan

No one is this world buy product or service without thinking of the benefits and need of the products and services. So we have to promote the benefits of product before promoting its physically.

Step- 10

Track the right data

No one is this world buy product or service without thinking of the benefits and need of the products and services. So we have to promote the benefits of product before promoting its physically.