In Megacity like Gurgaon, The best lead generator or lead generation expert must have a basic common sense and skills understanding about the human buying behavior of the user of product and service. 

But before understanding the role of a lead generation expert we must have to understand about the role of lead in our business

What is a lead?

A lead is any person or candidate who shows interest in a company’s product or service in some way or any form. It can be by submitting personal information for an offer, trial, or subscription. it is way different from a random cold call or purchased contact information data from XYZ service provider

Leads are part of the huge lifecycle that consumers follow when they transition from visitor to customer. Not all leads are created or generated equal nor they all are qualified the same.

There are different types of leads based on how they are qualified and what lifecycle stage they’re rooming-in.

What is lead generation?

Lead generation is the process of attracting, gathering and converting completely strangers and potential into someone who has shown interest in your company’s product or service. Online form filling, Job applications, posts, coupons, live events, and any online content are some examples of lead generation.

Lead Generation Process

1. First, a visitor discovers your business through one of your marketing channels or advertising channels, such as your Google Ads , website, blog, or social media Marketing.

2. That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages the user to visit the website to take some sort of action.

3. That CTA takes your visitor to a landing page or any specified page, which is a web page that is designed to capture lead information in exchange for an offer..

4. Once on the landing page, your potential visitor fills out a form in exchange for the offer. Then You have a new lead.

Lead Generation Strategies

Online lead generation requires a wide and sharp range of different tactics, campaigns, and strategies depending on the platform on which you wish to capture leads. The best lead generator or lead generation expert must have a basic common sense and skills understanding about the human buying behavior of the user of product and service. Especially in a megacity like Gurgaon (Gurugram), Mumbai, Pune, etc

Here are some examples of the platforms from where we can generate online lead

  • Facebook
  • Google
  • Instagram
  • Twitter
  • LinkedIn
  • Youtube
  • Tik-tok,etc