Web analytics is a combined process of collecting, gathering, summarizing and analyzing data that is directly concern with your website. This data will help you to analyze the behavior of your audience (which section they like and which section they skip).
Web analytics will help you know about:-
- What your audience is searching on your website.
- Where they come from, (area/place/country)
- What content they like
- What content they dislike
- What content they skip,
- What strategy is working
- And what strategy isn’t working
Top Web Analytics Tools to Grow Your Business:-
- Google Analytics
- Spring Metrics.
- Crazy Egg.
Five key web analytics you should be tracking
web traffic means the number of audiences visit your site gets over a specific duration of time. This number is extremely important because it tells you if your website is getting the desired attention or not.
Generally, your no of the audience stats will go up as your website grows older
“Bounce back of audience" is defined as the visiters or audience visits your website and leaves without viewing a second page. And the bounce rate is the percentage of the audience who bounced against your overall traffic.
Some of the most common reasons for a high bounce rate include:
- Long loading times
- Blundering navigation
- An unattractive web design
This stats metric is very important because it tells you if there are any outstanding operation issues with your business website. The average bounce rate for most websites is anywhere between 20 and 70% (lower is better). However, as a rule of thumb, if your bounce rate is higher than 30%, you will need to take serious action.
However, the bounce rate is highly dependent on what content your site provides and what searchers are looking for.
Generally, first-time visitors will find your website through links instead of typing in their address bar or URL section. The pages that link to your site are terms as the traffic sources.
Traffic source is generally classified into four categories:
- Search engines
- Links from other sites (backlink)
- Visits from email campaigns
- Links from social media platforms
Frankly speaking, you need to build up all four sources of traffic. However, you need to focus more on search engines, because they have the potential to bring in massive/ huge traffic. Basically, if your website ranks consistently high in search engine results page, it tends to be easier to get links from other sites, because they’ll consider you a reputable source.
By the use of web analytics tools, you can easily monitor your traffic sources and adjust your strategy accordingly.
Desktop vs. mobile visits
It might not come as a surprise that mobile traffic is now fully overtaking regular desktop traffic and this is a clear sign that it’s essential for your website to offer a strong mobile user experience.
By the use of analytics tools, you can track the exact percentage of users are visiting your site through the desktop or mobile browsers. Even if your website is getting more desktop traffic than mobile traffic, we still strongly recommend you to focus on optimizing its mobile user experience.
New and returning visitors
supremely, you want your visitors to keep coming back to your website again and again. You can also think of them as your core and loyal audience.
If your reappearing traffic is near around 30% of your total, that means you doing well.
But, if it’s below 20%, this means your website isn’t engaging or there might an issue that you need to rectify ASAP.